The North Dakota Department of Tourism’s tagline for 2009 is “I am Legendary.”
Tourism Director Sara Otte Coleman said the department will look to focus on two national studies that show the state to be the most affordable and the friendliest vacation destination, according to a report in The Bismarck Tribune.
In an annual survey conducted by AAA, Otte Coleman said North Dakota ranked No. 1 as the most affordable vacation spot in the nation for the third consecutive year. Additionally, the University of Cambridge in England, in a six-year study, found North Dakotans to be the most outgoing and friendly people in the U.S.
In recent years, the tourism division has had a regional target for their advertising, mainly in Minnesota and Wisconsin, some in South Dakota, as well as some Canadian markets.
