Marriott launched the Spirit of Aloha Tour, a month-long traveling ad blitz to promote Hawaiian destinations on the West Coast. The tour commenced in San Diego earlier this month.
General managers and directors of sales and marketing from each of Marriott's resort hotels in Hawaii and the retail sales team based on the West Coast will stop at Costco warehouses and meet with travel wholesalers, travel agencies and meeting planners. Camile Velasco, a finalist from American Idol, will also be part of the tour.
The tour will be in San Jose, Calif., and San Francisco from now until Jan. 31. After that, the 45-foot-tour bus will stop in Sacramento, Calif., Jan. 27 and hit Portland, Ore., and Seattle Feb. 1-4 and Feb. 4-6, respectively.
