The Chippewa Valley CVB is changing its name to Visit Eau Claire, effectively immediately, the bureau announced.
The agency will launch a new Website in March and in early May will relocate to Builders Crossing, 4319 Jeffers Road, which also houses the Chippewa Valley Home Builders Association. The CVB currently is located at 3625 Gateway Drive.
Linda Adler, executive director of Visit Eau Claire, said the changing behavior of visitors influenced the changes. The present location provides easy access off the interstate, but more and more consumers are relying on the Internet to make travel plans, particularly in the last two or three years, she said.
