L.A. INC., The Los Angeles CVB launched a new marketing campaign to attract meetings dubbed, “That’s So LA.”
The campaign features a series of ads that highlight key meeting sites around the city and includes images of Walt Disney Concert Hall, L.A. LIVE entertainment district and nightlife in L.A.
New ads can be viewed on the bureau’s revamped website, www.discoverlosangeles.com. Planners can find mapping tools and sample itineraries, among other features.
