The U.S. Travel Association (USTA) launched the “Meetings Mean Business” campaign, a major initiative intended to push back against the “demonization” by the media and politicians of business meetings and events.
The campaign comes as several firms that have not received bailout funds have cancelled meetings, out of fear that they’ll be singled out by the media and politicians.
“Make no mistake, companies that have received taxpayer assistance must be held to a different standard and conduct their business in a transparent and responsible manner," said Roger Dow, president and CEO of USTA. “But the pendulum has swung too far. The climate of fear is causing a historic pullback of business meetings and events, with a devastating impact on small businesses, American workers and communities.”
More on the campaign can be found at www.meetingsmeanbusiness.com.
