The National Business Travel Association (NBTA) announced that enrollment is open for Core Week 1 of the Strategic Meetings Management Certification (SMMC) education program, an industry-first certification program in strategic meetings management.
After a year of development and a successful beta test at the 2009 NBTA International Convention & Exposition last month in San Diego, NBTA is accepting applications for the certification to be held Nov. 2-6 at Emory University in Atlanta.
“The business community has enthusiastically adopted the concept of strategic meetings management, first developed by the NBTA Groups and Meetings Committee more than five years ago,” said Craig Banikowski, NBTA president and CEO. “When NBTA members and meeting planners came to us seeking a professional development program to help advance this maturing concept, we listened and got right on it.”
The SMMC program consists of two core weeks and elective classes. The curriculum is designed to drive further development of accepted best practices, lead to creative new “next-practices” and enhance communication and leadership skills in developing and implementing meeting policies, workflows and technologies. Upon completion of the course, graduates will earn the SMMC designation, indicating a proficiency in strategic meetings management.
For more information, visit www.nbta.org.
