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Marriott Launches Upscale Brand

Marriott International launched The Autograph Collection, a new brand within the company’s global portfolio composed of independent luxury hotels.

Plans call for adding about 25 hotels through 2010 in locations throughout the world.

“The Autograph Collection will take the innovative approach of grouping these iconic hotels according to the unique experience that guests are seeking, whether it’s a resort, historic hotel,  boutique arts, or urban edge hotel in a dynamic gateway city,“ said Don Semmler, executive vice president of brand management for Marriott International.