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United and Continental Launch Upgrade Services

United Airlines and Continental Airlines announced that members of each carrier’s frequent flyer program who have earned elite status will receive unlimited, complimentary domestic upgrades on flights operated by both airlines when space is available.

Continental's elite-level frequent flyers also will have complimentary access to United’s Economy Plus seating. United's elite-level frequent flyers will have complimentary access to Continental’s Premium Seating as well. These new benefits will begin to roll out in mid-2010.

Unlimited domestic upgrades and preferred economy class seating for elite-level frequent flyer members are the latest additions to a suite of benefits available to United and Continental customers since the two carriers announced a wide-ranging global partnership in June 2008 and since Continental joined the Star Alliance Oct. 27.