Philadelphia Mayor Michael A. Nutter unveiled the city’s new tourism brand Nov. 25: “Life Liberty And You.”
“Our new signature brand ‘Life, Liberty And You’ builds on the core values of the City and a timeless brand promise, rediscovered in the roots of Philadelphia’s City seal and the internationally known City icon‑‑the Liberty Bell,” Nutter said.
The Office of the City Representative and the Philadelphia Executive Marketing Council developed the new motto after a year-long research project.
