IACC announced a series of customer roundtables designed to obtain direct feedback from current and potential customers.
“The primary purpose of this initiative is to expand and strengthen the conference center concept, which continues to differentiate IACC members from traditional hotels and meeting venues,” said Tom Cappucci, president of IACC’s The Americas chapter.
Designed as part of a market research program that will take place throughout the U.S. and Canada, the customer roundtables are slated to take place at IACC-member properties in 16 cities in the first quarter of 2010.
A pilot roundtable was launched at Babson Executive Conference Center in Wellesley, Mass. Neil Pompan, president of IACC Global, who facilitated that event, said participants will have the opportunity in upcoming roundtables to rate and discuss every component of a productive meeting and build what they consider an “ultimate meeting package.”
Results from all the roundtables will be compiled and presented to the membership at IACC‘s 2010 Annual Summit “Not Business as Usual” at the Eaglewood Resort & Spa near Chicago, March 24-26.
For more information, visit www.iacconline.org.
