PCMA and IMEX America agreed to collaborate on a range of marketing and educational initiatives, including an important PCMA educational event alongside IMEX America when the new trade show launches October 2011.
Both organizations intend to actively develop the partnership and use it to generate high quality hosted buyer groups for IMEX America as well as target potential new U.S. trade show attendees. PCMA plans to host approximately 150 buyers to IMEX America and will target top-level association and corporate buyers from the major industry sectors.
The announcement follows a long-standing and highly effective partnership between the two organizations that has been developed and enhanced over several years at IMEX in Frankfurt.
"PCMA is pleased to be helping to pave the way by offering high-level education at this event," said Deborah Sexton, PCMA president and CEO.
The addition of PCMA’s educational event means that 40 separate educational seminars and workshops will be available free of charge to attendees over three days in Las Vegas in 2011.
