The Arlington CVB launched a text campaign for those who attended the Texas Association of Student Councils at the Arlington Convention Center earlier this month.
Participating attendees received one message a day from the CVB about the meeting schedule. Attendees also received discounts on lunch and an attraction. The meeting planner of the event had the option of sending out text messages to attendees as well.
Participants in the text campaign were entered for a drawing to receive an Amazon Kindle.