The sales team marketing the soon-to-be-opened Conference Center at Lake Placid has come up with a straightforward game plan: steal business away from nearby conference and convention centers.
The Adirondack Daily Enterprise reports that James McKenna, president and CEO of the Lake Placid Convention and Visitors Bureau, which is responsible for booking the conference center, said Lake Placid has been losing business to facilities elsewhere in New York state. McKenna says Lake Placid needs to get that business back, even if they have to steal it.
"We have to be in a position now to almost go out there and literally steal groups from other destinations ," McKenna said at last week's meeting of the state Olympic Regional Development Authority Board of Directors. “These other destinations are a little concerned about that, so they're doing all in their power to keep their groups."
Lake Placid's $18 million, 56,000-square-foot conference center, located next to the Olympic Center, is scheduled to open in May 2011.
