Hilton Worldwide announced a new logo and name for its Doubletree brand: DoubleTree by Hilton.
The DoubleTree by Hilton logo and name will officially be launched during the first half of 2011, as part of a comprehensive rebranding initiative that will feature new advertising, marketing and communications campaigns, as well as new amenities and services for guests at DoubleTree by Hilton’s portfolio of 240 hotels on five continents.
