The International Association of Exhibitions and Events (IAEE) Social Media Task Force has published the IAEE Social Media White Paper: How to Properly Use Social Media to Enhance and Promote Your Event.
Available to exhibitions and events industry professionals at no charge, the publication addresses the benefits of and strategies for using social media.
An excerpt states:
"Social media practices can benefit event organizers in a number of ways including brand extension, access to online member/customer networks, ability to deliver real-time customer service, opportunity to offer collaborative educational programming, advertising, promotion and public relations, potential reduction in marketing and communication costs and opportunities to implement ‘green’ event practices."
