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IMEX Survey Shows Meetings Optimism

Positive responses to a meetings industry survey of buyers and suppliers in North America suggest returning levels of confidence and rising business expectations.

Over 250 senior North American travel executives contributed to the inaugural "Index of Optimism" undertaken in September by IMEX America, a trade show organization.

A significant majority (71 percent) of U.S. participants said demand is growing and that they are attracting new sources of business (72 percent). More than half (52 percent) believe the worst of the difficulties in the market are now over.