The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Electronics Association (CEA), producer of International CES, signed an agreement to designate the Las Vegas Convention Center as an official World Trade Center site.
Through the agreement, CEA becomes a member of the World Trade Center Association and the LVCVA becomes the official representative of the trade center site.
According to Rossi Ralenkatter, LVCVA president and CEO, the “partnership will give Las Vegas the opportunity to further promote our brand to business travelers worldwide and reinforce that Las Vegas is a serious place to conduct business.”
As part of the contract, CEA has agreed to sign leases through 2015 to hold International CES at the Las Vegas Convention Center.
According to an LVCVA spokesman, the agreement also provides both organizations with opportunities for co-marketing under the World Trade Center brand.
