DALLAS
Westin Hotels & Resorts and New Balance and have forged an exclusive, worldwide partnership to help hotel guests overcome the hurdles of exercising on the road by providing New Balance footwear, apparel and fitness program content. The program launched at several Westin properties across the globe, including the Westin Galleria Dallas.
Guests of the Westin Galleria Dallas now have access to New Balance shoes, apparel and accessories through a product loan program. During their stay, guests can borrow running shoes with brand new, disposable insoles for each use, as well as a variety of men's and women's apparel, for a small fee.
Westin guests will also benefit from travel-specific fitness content and added-value experiences provided by New Balance. The company is working with each Westin property to enhance its current three- and five-mile local area running maps. As part of the partnership, participating properties will provide guests traveling to a city for a major athletic event--such as a marathon-- with wellness amenities, including turn-down gifts with "performance/fuel" goodies for the race.
The Westin Galleria Dallas also has embarked on an Associate Enrichment Program in an effort to bring the brand to life for their associates. Now that Westin hotels offer a SuperFoods menu, Westin WorkOut and Breathe programs to their guests, the Westin Galleria Dallas has also made these items, and the New Balance offering, available to their associates with this new program.
“Westin’s entire brand positioning stems from our mission of helping our guests better themselves,” said John Everett, General Manager of the Westin Galleria Dallas. “We want everyone who stays and works at our hotel to experience our philosophies firsthand, and providing them easy access to workout is one of the ways we can achieve that.
