The Site International Foundation and the Incentive Travel Council (ITC) released part one of their joint study, Incentive Travel: The Participant Viewpoint. In this first installment, the study focused on what 1,003 program participants found to be meaningful.
Among the research findings, when survey respondents were asked to compare incentive travel with merchandise, 61.6 percent believed travel to be a more effective motivator. For the full research report, go to www.siteglobal.com.
“Attitudes of today’s workforce are rapidly evolving,” said Site International Foundation President Steve O’Malley. “Understanding what people perceive as worth their time and effort, and playing into those values, is key. As we consider shifts in program models it is certainly better to base any adjustments on gathered data than on assumptions.”’
Simply put, just ask the rewardees.
“Study outcomes overwhelmingly indicated that when it comes to motivational travel strategy design, there is a simple yet important factor to consider—the participant’s choice for engagement,” said Jim Ruszala, past president of the ITC and co-chair of the project.
“Participants not only make a conscious choice during the launch of an incentive travel program as to what is meaningful, but throughout the entire experience: before, during and after,” Ruszala added. “This study offers some key insight into what is relevant to the participants that we all should take notice of.”
