SAN DIEGO
Active Network, an international provider of organization-based cloud computing applications, based here, has acquired StarCite, the operator of corporate strategic meetings management systems.
News of the acquisition comes days after Active Network launched its Business Solutions Division, which will work to create an end-to-end global ecosystem for the events industry.StarCite will be incorporated into the new division and Active Network anticipates StarCite giving it access to a vast online marketplace of the top hotels, destinations and venue suppliers worldwide.
“Through this strategic acquisition, we’ll be in a position to offer our customers the industry’s most robust, fully-scalable technology platform and a broad range of solutions to successfully run meetings and of all sizes and types said JR Sherman, senior vice president and senior general manager of Active Network Business Solutions.
Active Network says it is also helping the events industry move beyond a focus on meetings logistics and spend management to one that includes community engagement.
