ORLANDO
In his speech at Walt Disney World last week, President Obama didn’t just call for visa reform. His remarks, and his issuing of an Executive Order, gave a huge shot in the arm to the travel industry, according to Roger Dow, president and CEO of the U.S. Travel Association.
The organization, which sent out a letter to the travel industry following the speech to applaud—and summarize—said the talk indicated that the government wants to play a role in cultivating tourism.
“President Obama gave tremendous visibility to our industry and priorities today when he called for the development of a national travel and tourism strategy,” said Dow. “The President’s remarks provide us with a unique opportunity to establish our industry as key to our country’s economic prosperity, and to make travel issues relevant during this year’s Presidential campaign.”
U.S. Travel also promised in the letter to announce a new national campaign this week.
It will “engage the industry and seek support for our issues from candidates during this political season,” Dow said.
