FAIRFAX, Va.
Industry champion Roger Dow will receive a Lifetime Achievement Award this May 7 to 9 at Ataway Exchange, a conference that brings together thought leaders from the travel and technology fields.
Slated to take place in Orlando, the Ataway conference’s final day will feature the award handing down ceremony, at which time Dow will talk about his career and make a donation in his name to Tourism Cares.
As CEO of the U.S. Travel Association—an organization he largely created—and previously a leader of Marriott Hotels Corp.’s sales efforts for more than 30 years , Dow has made unparalleled contributions to the industry, noted Ataway officials in announcing the award.
His leadership in developing the Discover America online travel brand for international inbound travelers looking for online information about traveling to the United States, prior to the development of Brand USA, was visionary and an integral part of the foundation for the new effort of Brand USA to brand America, they said.
