LAS VEGAS
Following the recent nationwide consolidation of its meetings business, Caesars Entertainment announced that it has expanded its Meeting Diamond program across its portfolio of 38 U.S. properties.
The program—which originated in 2001 at the Rio All-Suite Hotel & Casino and Harrah’s Las Vegas and was later expanded across the company’s eight Las Vegas properties under the Las Vegas Meetings by Caesars Entertainment brand—grants meeting planners and owners automatic Diamond status when they book a meeting or event at any property in the company’s U.S. portfolio, including those in Las Vegas, Atlantic City, Lake Tahoe, Tunica, New Orleans and elsewhere.
The program recognizes planners and other designated meetings and events stakeholders as VIPs, and entitles them to a host of benefits and rewards reserved for the company’s most valued customers, including VIP check-in, access to exclusive Diamond Lounges, discounts at participating outlets, preferred menu pricing in select food and beverage outlets, guaranteed priority service at property bell desks, valet, business centers and restaurants, and more.
With the national rollout, the company also has integrated the Meeting Diamond program with Total Rewards, Caesars Entertainment’s loyalty program. Meeting Diamond members will become active Total Rewards members with full Diamond status. This will allow them to take full advantage of the Total Rewards program and all its benefits, including the ability to earn Reward Credits for their eligible meetings spending which then can be used for future meetings or for individual rewards.
