Tori Piersante was appointed vice president of sales at the Traverse City CVB. The former director of convention sales at Visit Salt Lake, Piersante has more than 25 years of experience in hotel and hospitality sales. She has previously worked at the Kellogg Hotel & Conference Center and the Lansing, Mich. CVB..
In Traverse City, she will head the group sales effort with a special emphasis on promotiong the region to out-of-state groups and associations.
