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Broadmoor Creates Unique Meetings Marketing

COLORADO SPRINGS, Colo.

The Broadmoor Hotel—a legendary property—has created two new social media outreach efforts directed at meeting planners.

The Broadmoor Meetings Blog (www.thebroadmoormeetingsblog.com) and Facebook page (www.facebook.com/meetingsatthebroadmoor) provide information to meetings buyers on The Broadmoor’s meetings capabilities and ways to increase attendance and productivity at meetings. In addition, the platforms feature industry news, feedback from attendees at The Broadmoor meetings and conferences, unique content and expert advice from the hotel’s associates.

Says Director of Sales John Rovie, “We want to create places where like-minded professionals can not only learn about what’s available at The Broadmoor but also gain valuable information and advice on how to stage the perfect meeting, wherever they might be planning to execute.”

The Broadmoor features 744 guest rooms and suites along with 60 meeting rooms.