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Westin Debuts Small Meeting Areas Brandwide

Westin Hotels & Resorts has announced a new workspace concept that re-invents the old business center model to meet the changing needs of today’s business traveler.  After conducting guest research and monitoring business traveler trends, Westin is transforming business centers and dedicated spaces at its hotels around the world into highly-functional, fully-equipped workspaces.

Modeled to support today’s mobile traveler, the interconnected workspace dubbed Project Hive features media:scape by Steelcase technology, video conferencing, seamless connectivity and collaboration areas. The Workspace is well-suited to for small impromptu meetings and can be booked by the hour, at a moment’s notice. Designed to offer guests a place to work well, efficiently, and comfortably on the road, the new workspace is currently available at The Westin Boston Waterfront and The Westin Arlington Gateway Hotel and soon at the Westin Grand Munich with plans to roll-out globally through 2013.

The brand’s signature new workspace features:  media:scape by Steelcase technology that offers an interactive space for participants to access and share digital information quickly and seamlessly— video conferencing is also available at a four person seated workspace; Samsung televisions, printers, sound systems, Xbox 360® for games or DVDs; Floor-to-ceiling white boards and fully stocked office supplies; wired and wireless Internet access for no additional fee; flexible outlets throughout the space; privacy for groups of up to four to conduct small meetings, hold calls and teleconferences and quick, impromptu online bookings from anywhere with LiquidSpace.com.

“The one-size-fit-all small meeting spaces and traditional business centers no longer support the way today’s mobile traveler works,” said Brian Povinelli, Global Brand Leader for Westin Hotels.  “More than 70 percent of business travelers told us that an environment that better supports their work objectives would significantly improve their business travel experience and 48 percent said having facilities available whenever they wanted to use them would positively impact the quality of their hotel stay.  While a hotel room or lobby is a place where you can do work, this workspace was specifically designed as a smart room.”