DALLAS
MPI, the MPI Foundation, and partner organization AIBTM have completed their Business Value of Meetings (BVOM) research initiative. The result is a robust toolkit of measurement, analysis and reporting resources that helps planners become more strategic within their organizations.
Planners already know that meetings drive business success, profitability and continuity. Now, with the release of the BVOM toolkit, they will be able to answer the simple, but often difficult-to-answer question posed by management, stakeholders and the media: Was it worth it?
The toolkit arms and empowers planners with a range of resources for measuring, understanding and communicating the effectiveness of meetings including articles, how-to guides, webinars, workbooks, tutorials and videos.
The BVOM Toolkit provides easy-to-use solutions to support planners in five key areas:understanding the importance of measurement; gaining stakeholder buy-in; defining meeting objectives and expectats; devising meaningful ways to measure value and analyzing and reporting BVOM data.
