ARLINGTON, Texas\
The Arlington CVB unveiled a new brand and identity on June 20th. The new logo and “Experience Arlington” name has a retro style that is reminiscent of the rich past of Arlington, according to officials.
“Tourism and CVBs are evolving. We want to make sure we’re evolving with them,” said Jay Burress, President & CEO of the new Experience Arlington. “Tourism is about the experience. We want visitors to have great ones when they are here, so we’re involved in every aspect of their experience, from the marketing of it to the delivery of it to looking at the future of what experiences we can add for the leisure visitor or a convention delegate coming to town.”
The brand launch is part of a new strategy designed to broaden the city’s marketing to convention and tourism sectors that include a new website and a new mobile site.
