CHICAGO
A new report commissioned by
the PCMA Education Foundation delves into meetings, events and conventions from
the perspective of the Millennial generation to identify key motivations and
challenges in engaging this emerging audience.
What the Millennial
Generation Prefers in Their Meetings, Conventions and Events is based on the findings of the largest survey
conducted of its kind. More than 2,000 respondents, ages 18 to 30 participated
in the study, which was led by a team of hospitality and human sciences
experts.
The findings reveal that
face-to-face communication remains the most effective method for reaching
Millennials. However, the results indicate that planners must part ways with
traditional meeting formats to truly engage this demographic.
Other key takeaways from the research
include: 86 percent of respondents indicated that career networking is one of
the primary drivers for participating in meetings, events and conventions; 93
percent of respondents want education with entertainment; 86 percent of
respondents want structured meetings and conferences.
