AUGUSTA, Ga.
City and convention center officials are at odds over what to call the 38,000-square-foot riverfront exhibit hall under construction. . At issue, Marriott International, which runs the downtown Marriott and conference center and will run the new building as an expansion of existing event facilities, calls it by one name; the Augusta Convention and Visitors Bureau uses another, according to The Augusta Chroicle.
The battle stands to cause confusion for potential customers. Two web sites promoting the same facility are using different names, with the bureau markeing what it calls the golf-themed Trade, Exhibit and Event Center—or TEE Center.
The CVB’s continued use of TEE Center is a source of irritation to Marriott Vice President and General Manager Darryl Leech, who changed the name of the hotel last year to Augusta Marriott at the Convention Center and calls the building under construction “Augusta Convention Center.”
Leech said calling the building by any name other than Augusta Convention Center makes no sense for a facility whose customers are seeking a place to hold a convention, not play golf.
