KNOXVILLE, Tenn.
The Knoxville Tourism and Sports Corporation (KTSC) is now doing business as Visit Knoxville.
The name Visit Knoxville makes finding Knoxville visitor information easier, reinforces the organization's marketing efforts, is more industry-familiar with meeting planners, and reduces confusion about the organization's purpose, according to a statement from the organization.
"Visit Knoxville instantly identifies our industry and business," said Kim Bumpas, President of Visit Knoxville. “We needed a name that represents a call to action and brings visitors to Knoxville and Knox County and engage the locals, and visit is the word.”
Over the last several years, the Destination Marketing Association International (DMAI) has developed a brand strategy called Destination BrandScience to encourage destinations to implement a genuine destination brand process. As the DMAI encourages DMOs/CVBs to embrace this mandate of defining a destination’s brand, many CVBs/DMOs have changed the name of their organization to incorporate a call to action and to emphasize the destination’s unique assets. It is for this reason that the KTSC changed the name to the Knoxville Convention and Visitors Bureau (dba Visit Knoxville).
Bumpas said the Visit Knoxville name would show up in place of the KTSC name in future marketing efforts and on its website. The web address - www.knoxville.org – will remain the same.
