MILWAUKEE
The Wisconsin Center District has found a new sponsor for the naming rights for the Frontier Airlines Center, said Franklyn Gimbel, district chairman.
Frontier Airlines’ naming-rights contract goes through June 2013, but the Denver-based airline has drastically cut back its service in Milwaukee, giving it little incentive to pay for its name to adorn the convention center. The district has reached a deal with a new sponsor to take over the last year of Frontier’s contract, which started July 1, and is working on a long-term deal with the company, Gimbel said.
He declined to name the company, saying the sponsor wasn’t ready to reveal itself.
This will be the second name change for the convention center in three years. In April 2010, the center was changed from Midwest Airlines Center to Frontier Airlines Center when Frontier absorbed Midwest. The center was called the Midwest Express Center when it opened in 1998.
Courtesy of The Business Journal
