MADISON, Wisc.
Sonic Foundry, Inc., the video management and event webcasting firm, has announced a strategic alliance with ACTIVE Network, , a cloud-based activity and participant management firm, to provide an integrated conference solution for associations and meeting professionals.
The alliance pairs Sonic’s Mediasite Events webcasting services—which deliver live and on-demand streaming to remote audiences through their desktops and mobile devices—with ACTIVE Network’s Business Solutions portfolio which serves customers of all sizes, including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos, with a single technology suite for their event management needs.
“Mediasite Events’ webcasting platform and professional services are a great complement to our suite of solutions for the meetings and events industry,” said JR Sherman, SVP of Business Solutions at ACTIVE Network. “Being able to offer our clients instant access to their event webcasts will help allow them to deepen their engagement with attendees—not just during the meeting, but well after it ends.”
“Our goal is to add value to when, where and how people meet,” said Justin Jaeck, vice president of Sonic Foundry’s Mediasite Events. “We believe the alliance with ACTIVE Network will elevate our event webcasting presence in a growing industry, and help streamline the process of creating online knowledge libraries. Our combined technologies are designed to give meeting and event planners greater flexibility and options to reach a wider audience through hybrid events.”
