MESA, Ariz.
The Mesa Convention & Visitors Bureau (CVB) along with their board of directors announced the organization’s official name change to Visit Mesa. The announcement is part of the destination’s re-branding efforts and follows a national trend by other destination marketing organizations (DMOs) across the country.
“The move to being recognized as Visit Mesa more accurately connects our destination with our customers,” said Visit Mesa President & CEO Marc Garcia. “We are leaders in marketing Mesa, Arizona to visitors and this change is a small but critical step as we work toward increasing awareness of this flourishing destination.”
The name change to Visit Mesa mirrors strategies that have been in place for more than a decade at the organization which promotes the region’s destination attractions, hotels, restaurants and more online at VisitMesa.com. The organization’s national advertisements and marketing campaigns have long been identified with Visit Mesa.
“We know that the strength of the destination will be enhanced by the shift to Visit Mesa,” said Visit Mesa Chairman of the Board Gary Levine. “The move in this direction received full support from our civic leaders and we will elevate all of Mesa’s unique experiences as we market and develop our destination brand together with our visitor industry partners.”
Mesa is setting a fast pace as a leading travel destination with continued growth taking place at Phoenix-Mesa Gateway Airport, new entertainment and nightlife developments within the city of Mesa’s downtown core, and signature visitor projects under construction including the Metro light rail expansion along the city’s Main Street and the multi-million dollar Chicago Cubs stadium development expected in early 2014.
