A partnership project between MPI, Omni Hotels & Resorts, Jumierah Hotels & Resorts and PSAV, the Phase II research notes the following statistics:
• Facebook has 800+ million users
• Twitter has 175 million members
• There are 200 million tweets a day
• LinkedIn boasts 120 million members
• Pinterest has 11.4 million users
• People spend one in every
Major industry findings include:
• Virtual sociability translates into real social life and “in the flesh” contact.
• 90 percent of the world population has access to a mobile community and 1 billion people have 3G connectivity.
• Businesses need to consider consumers as prosumers or co-creators.
• Traditional media are likely to remain important, so don’t put all your eggs in one basket.
Download The Value of Connection: A Review of Social Media Trends at http://www.mpiweb.org/Portal/Research/FutureofMeetings.
