Nielsen released its latest social media study findings, many of which are directly applicable to planners and professionals in the hospitality and meetings industries.
Travel is one of the market segments most strongly affected by social media advertisements, with 46-74% (varying by region of the globe) of people being likely to make a related purchase based on social media sites and online product reviews.
The report acknowledged the increase in the use of mobile platforms, the importance of social media as a channel for customer service and the creation of hyper-informed consumers. Reportedly, one in three users prefers social care to contacting a company over the telephone.
Amongst popular social networks, Pinterest saw the most year-over-year growth (1047%), followd by Google+ (80%). yet Facebook remains the most popular social network, accounting for 17% of users' Internet time.
To view the full report, visit www.theagitator.net or www.nielsen.com.
