GREENWICH, Conn.
Starwood Capital Group today announces the launch of two new hotel brands, the luxury brand Baccarat Hotels & Resorts, and the lifestyle eco-brand 1 Hotels & Resorts, with five hotel openings scheduled under the group’s hotel brand management company, SH Group. The initial five hotel openings will occur over the next twenty-four months and include: Baccarat Hotel & Residences New York, NY; Baccarat Hotel Rabat, Morocco; 1 Hotel & Residences South Beach, FL; 1 Hotel Central Park, NY; and 1 Hotel Brooklyn Bridge Park, NY.
Baccarat Hotels will position the venerable crystal company as a leader in luxury lifestyle. The hotels’ distinctive design will celebrate the brand’s heritage, reflecting its nearly 250-year history.
Baccarat Hotel & Residences New York is located on 53rd Street just off Fifth Avenue directly across from the Museum of Modern Art and its sculpture garden. The 50-story glass tower will feature 114 guest rooms including 26 suites, as well as 61 private residences ranging from one- to four-bedrooms, including four full-floor units and a five-bedroom penthouse duplex with an outdoor terrace. The hotel will feature a stand-alone “crystal bar” atop the base podium surrounded by an outdoor “tuileries” terrace, spa, indoor pool and fitness facility, and a bar and restaurant entered at street level. Sales of the Baccarat Residences New York are expected to begin in March 2013. The Baccarat Hotel & Residences will open in 2014, coinciding with the brand’s 250th anniversary.
Future Baccarat locations are planned in destinations that include Rabat, Dubai, Marrakech, and other locales in the Middle East and Asia.
1 Hotels, the first ground up luxury eco-design and living hotel concept aims to marry responsible travel with sophisticated taste. Starwood intends to celebrate nature in its interior and exterior design and offer farm-to-table dining and other ecologically responsible amenities as well as distinctive green services. Each property will be built using LEED-certified building standards, including the adaptive re-use of raw materials wherever possible. 1 Hotels will begin its journey with three properties: The 1 Hotel & Residences South Beach, opening early 2014; The 1 Hotel Central Park, located on 58th Street and Sixth Avenue, opening in the spring of 2014; and, The 1 Hotel Brooklyn Bridge, opening in the summer 2015. Additional 1 Hotel properties will open internationally with the first location expected opening in Marrakech, Morocco.
