BERLIN
At the Berlin International Hotel Investment Forum (IHIF), Marriott International will debut MOXY HOTELS its first entry into the economy tier, three-star hospitality segment in Europe. Designed to capture the rapidly emerging millennial traveler, the new brand combines contemporary stylish design, approachable service and, most importantly, an affordable price. The brand will debut in Italy, with the first MOXY HOTEL expected to open in Milan in early 2014.
To grow the brand rapidly, Marriott is working closely with Inter Hospitality who will be the initial developer and owner of the first MOXY HOTELS properties. Marriott has selected Nordic Hospitality to be its first franchisee to operate the brand. Nordic Hospitality is an experienced hotel operator that currently manages several Marriott brand hotels in Scandinavia.
Marriott plans to add 150 franchised MOXY HOTELS in Europe over the next 10 years, aiming for locations in Germany, Austria, United Kingdom, Ireland, Belgium, Italy, The Netherlands, Denmark, Finland, Norway, and Sweden. The new brand will fuel Marriott's companywide growth in the region, which is expected to reach 80,000 rooms by 2015.
The contemporary 150- to 300-room MOXY HOTELS, which are being designed with the goal of attaining LEED® (Leadership in Energy and Environmental Design) Gold certification from the U.S. Green Building Council, aim to cater to budget-minded travelers who thrive on self-service and embrace new technology. Guestrooms will include upscale bath amenities, large flat screen televisions and built-in USB ports located within each wall socket. The color palette features calming neutral tones reminiscent of rich brown leather, combined with natural materials to evoke an organic, comfortable and restorative feel. Each room will also feature a floor to ceiling signature "art wall" that is hand selected to reflect the local city or surroundings.
MOXY HOTELS will feature adaptable public spaces for guests to relax and socialize offering healthy continental breakfast and an evening bar featuring wines by the glass and local brews. In addition, hotels will have two "Plug and Meet" meeting spaces on the lobby level designed with modern ergonomic seating, large writing walls and 56-inch televisions for presentation projection. The lobby will boast state-of-the art computers and 24/7 market featuring snacks and drinks.
Guests will enjoy free Wi-Fi throughout the hotel, and may opt to check in using their mobile devices.
MOXY HOTELS will also be part of Marriott Rewards, Marriott International's global guest loyalty program.
