NEW YORK, N.Y.
Findings from a new Harris Poll reveal a number of preferences, pet peeves and other insights on today’s air travelers. Findings show, for example, that among Americans who travel by commercial airline once or more per year, many are looking for personal space to stretch out in-flight, with 58% willing to pay for extra legroom on a longer flight (3+ hours) and over half (53%) willing to shell out to avoid the middle seat on such a flight.
The Harris Poll of 2,276 U.S. adults was conducted online from March 13-18, 2013 by Harris Interactive. It revealed that Alaska/Horizon Airlines seems to be a preferred airline for many, as it was named Brand of the Year in the full service airline category in the 2013 Harris Poll EquiTrend® Study, followed by Hawaiian Airlines and Delta Airlines. Southwest was the 2013 Value Airline Brand of the Year for the third consecutive year in the Harris Poll EquiTrend Study.
Many flyers seem to be unhappy with the amount of personal space on airplanes, with the aforementioned majority (58%) willing to pay extra for additional legroom on a long flight and half of fliers (50%) indicating that it would be worth having a chatty seatmate to be in a seat with extra legroom. When asked to select their top two amenities on a flight, the most desired choice was a window or aisle seat (53%), followed by extra legroom (35%).
Women (59%) are more likely than men (48%) to choose a window or aisle seat as among the most important amenities.
Men (28%) are twice as likely as women (14%) to select in-flight Wi-Fi as a top amenity.
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