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Marriott Bringing Euro Brand Stateside

 NEW YORK, NY

Marriott International, Inc. has announced it will import its design-focused AC Hotels by Marriott brand into the U.S. and the rest of the Americas.

 The brand inspired by the runways and fashion houses of Milan, features simple, clean and crisp lines, marrying sophisticated European style with approachable design for a distinctly urban feel. Each hotel aims to capture the uniqueness and character of its location.  

 AC Hotels by Marriott was launched in 2011 as a joint venture between Marriott International and Spanish group AC Hotels, which was founded in 1998 by Antonio Catalán. Today, AC Hotels by Marriott has a portfolio of 79 hotels in Spain, Italy, Portugal and France, encompassing nearly 9,000 rooms.

AC Hotels by Marriott has extremely high brand recognition in Spain and is among the 50 best valued brands within that market. There are currently five AC Hotels by Marriott in the company’s global development pipeline, and there is strong interest among owners in developing the brand in the North and South America.

AC Hotels by Marriott feature lobbies containing a curated collection of inviting furnishings, modern patterns and textures that feel museum-like with a layered tone-on-tone color palette of warm greys and soft charcoal accents that carries through to the guest rooms. Within the lobby, guests can enjoy the AC Lounge, serving small plates, cocktails, and a wide selection of wines and craft beers. Guests can retreat to work or relax in the library with its wide tables that serves as the business center as well.