SAN DIEGO
ACTIVE Network, a cloud-based strategic meetings management and marketing solutions provider, revealed its new SMART EVENTS Cloud software today (Oct. 9).
The data tracking software–which presents its information in a user-friendly infographic format–combines features from the company’s existing ACTIVE StarCite (SMM, venue sourcing, spending management, etc.) and ACTIVE Conference (registration, attendee engagement, mobile & gaming, etc.) programs, into a single technology platform that helps event planners at mid-sized companies and larger better track the value of their meetings.
“We asked ourselves what fundamental problem meeting planners are trying to solve, whether they are full-time planners or it happens to be one of the many roles they take on in their position,” says Vice President of Strategy at ACTIVE Network, Anthony Miller. “We found that 9% of a company’s budget (on average) is spent on meetings and events and our goal is to be able to help those folks manage and measure the value of these meetings.”
Miller hopes the SMART EVENTS Cloud will serve as a complete toolkit, which can be tailored to the specific planner’s needs within their company. The software can be used to track real-time information during the event, including how many people are in attendance and which sessions are the most popular with attendees.
ACTIVE Network plans to roll out the software–which can be purchased via a subscription based model similar to Adobe’s Marketing Cloud–in phases over the next nine months, with an initial roll-out in November.
Here are some highlights from the first phase of updates in November:
- A new, intuitive user interface, with a focus on simplicity and ease of use that can save time in setting up events.
- ACTIVE Conference-to-Go, an off-the-shelf, configurable solution that enables users to quickly and easily plan conferences.
- ACTIVE Small Meetings 2.0, an easy-to-use tool for creating and sourcing any small meeting, providing full visibility into small meetings from a single solution.
- An improved account and events dashboard for large events, providing an instant view of key metrics such as number of registrants, number of attendees, sessions scheduled, and amount of revenue generated.
- ACTIVE Lead Management, which allows exhibitors and sponsors to easily acquire and manage sales prospects throughout the event lifecycle, including ability to capture leads at events in real time by scanning badges with a mobile device using QR Code, Radio Frequency Identification (RFID), and Near Field Communication (NFC) technologies.
More information on the SMART EVENTS Cloud can be found at http://www.ACTIVEevents.com/.
