LAGUNA BEACH, Calif.
The Laguna Beach Visitors & Conference Bureau has just unveiled its new name, Visit Laguna Beach – which aims to communicate the organization's purpose to consumer and hospitality partners by developing a new brand identity for marketing tourism to and within Laguna Beach.
For the past year, the Laguna Beach Visitors Bureau underwent a comprehensive strategic planning process. Teaming with branding experts from And Company, a Los Angeles-based marketing organization, a vision, new logo and theme of “Let Yourself Go” was created for the destination.
“The new name carries with it a call to action and will be extremely helpful in our marketing messages and provide industry consistency with other destinations such as Visit California," said Karyn Philippsen, chairman of the board of directors of Visit Laguna Beach.
