LEXINGTON, Ky.
The Lexington Convention and Visitors Bureau has announced a new name, VisitLEX, and an updated logo, effective Jan. 1, 2014. The vision of VisitLEX remains the same: to serve as an invaluable resource to visitors, the community, and partners as one of the nation's premier destination marketing and service organizations.
The new logo is comprised of two elements: VISITLEX, reminiscent of the brass name plates used on horse halters, and the Edward Troye portrait of the horse Lexington, converted to blue and trademarked by the Lexington Convention and Visitors Bureau. "These elements represent pride, value of tradition, and our rich culture. Blue is a powerful color and expression for Kentucky and Lexington, and continues to give our brand instant recognition", says Jim Browder, President of VisitLex.
Lexington has long been known for producing champion racehorses and hand-crafted bourbon. Countless groups have visited the Bluegrass Region to explore these two intriguing industries and the time-honored traditions they represent. Horses will always remain vital to the Lexington tourism product and the renamed CVB hopes its trademarked Big Lex Portrait will serve as ongoing inspiration for VisitLEX.
VisitLEX is a destination sales and service organization charged with distilling the spirit of Lexington's Bluegrass Region and status as "Horse Capital of the World" to champion the brand, generate economic benefit and serve as a role model and educator.
