DALLAS
The Freeman Company (Freeman) and the Audio Visual Management Group (AVMG) have announced that Freeman, the leading global partner for integrated marketing solutions for live engagements, will acquire AVMG, an audio visual solutions provider for association trade shows, business meetings, and special events based in Richardson, Texas.
AVMG will join other leading Freeman brands such as Encore Event Technologies, Stage Rigging and Alford Media, as part of Freeman Audio Visual.
This acquisition will enhance the solutions and expertise available to both organizations’ customers. AVMG possesses unique insight and capabilities for industry-specific educational and business meetings such as its work in the medical events space. Freeman complements those capabilities by offering a broader suite of solutions and resources, expertise, scalability and on-the-ground support only a leading global provider like Freeman can offer.
“As our customers’ needs continue to evolve, we want to maintain our ability to stay ahead of those shifts and meet changes head-on with agility and ease. The acquisition of AVMG further enhances our portfolio, and together, we can ensure that all of our customers have access to the best and most innovative solutions possible,” said Ken Sanders, President of Freeman AV. “We are pleased to welcome AVMG, its customers and partners into the Freeman family. Together we will continue to deliver the most trusted and creative solutions for our customers.”
Combined, Freeman and AVMG represent more than 100 years in the experiential marketing and live events space. Both companies have gained a solid footing in the market by delivering exceptional service, and built a reputation for delivering unique and creative technology solutions to customers, making AVMG an ideal fit for the Freeman family on all fronts.
“AVMG’s commitment to creativity and high-quality customer service have helped us remain strong for nearly three decades and helped us to create a unique team and portfolio of solutions. Joining forces is the ideal next step for both of our organizations as we can now combine our talented employees and deep resources to continue to meet the evolving needs of our customers,” said Jim Holt, President and CEO of AVMG.
Both companies chose to not disclose financial information related to this asset acquisition. The deal is expected to close in the coming week.
More About Freeman and AVMG
Founded in 1927, Freeman is a leading global partner for integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide.
AVMG delivers tailor-made technology systems, audiovisual and creative services that extend beyond the trade show floor to include educational and business meetings, and industry-specific special events.
