VICTORIA, B.C., Canada
Tourism Victoria is celebrating meeting planners as the stars they are through a new incentive-based campaign that shows how it can help take the stress out of planning while making the planner shine in the eyes of their client. The tagline is, “You’re a Star. We’ll help you shine.”
As part of the star treatment, Tourism Victoria is offering planners who send a qualified RFP for a minimum of 50 room nights to Meetings@TourismVictoria.com by December 31, 2014, a $100 gift card of their choice from the giftcertificates.com network.
“The idea behind this campaign is we are helping meeting planners shine like stars to their client by ensuring a successful meeting in our star destination,” says Trina Mousseau, Director of Destination Marketing at Tourism Victoria. “We are also giving them some star swag with a much-deserved $100 gift card.”
This campaign will roll out with direct mail and advertising in meeting magazines, as well as very special tradeshows activation that includes a star dressing room theme, hot pink boas and a unique washroom takeover. The washroom takeovers feature glamour mirror decals that also celebrate the meeting planner with “Twinkle, twinkle, you’re a star” messaging.
Located on Vancouver Island’s southern tip, Victoria is where natural beauty, architectural charm, culture and friendly locals come together in a unique and irresistible package. Victoria offers star attractions, star activities, star venues and star locations – just by making the decision to host a meeting here will further elevate your star status.
For more information and complete regulations visit TourismVictoria.com/StarMeetings.
