ATLANTIC CITY, N.J.
Tropicana Entertainment Inc. proposed a series of renovation projects at Tropicana Casino & Resort Atlantic City totaling approximately $35 million.
The announced capital improvements include updates to Tropicana AC’s boardwalk facade, the addition of retail areas, a new fitness center on Brighton Avenue and North Tower hotel room renovations. Commencement of the projects is contingent upon a number of factors including receipt of various state and local permits and approvals, including those from the Casino Reinvestment Development Authority and the New Jersey Economic Development Authority.
If approved, construction is anticipated to commence in the 3rd Quarter of 2014 with an expected completion date by year end 2015.
Renovations Detailed
The biggest undertaking in the proposed plan would be a complete renovation of the casino’s boardwalk facade boasting a fully choreographed interactive light and sound show via 20-foot-high light bollards and nine LED screens. The light show would run nightly at timed intervals, illuminating the North and South hotel towers. Additionally, three new retailers would be added to round off Tropicana’s boardwalk offerings.
The final component of the facade renovation would be the extension of FIN’s dining room, allowing guests to experience panoramic beach and boardwalk views.
Another proposed addition is a new state-of-the-art two-story fitness club, located on Brighton Avenue adjacent to Blue Mercury Spa that would offer aerobic exercise equipment, health classes and private training sessions. The new modern fitness club would be equipped with high tech video monitors, treadmills, spinning cycles, and other athletic training equipment, as well as rooms for group and private Yoga and Pilates classes. Guests would access the club through The Quarter and/or Brighton Avenue.
“We are excited about the prospect of creating and investing in these innovative renovations. The new boardwalk facade and light show would extend the excitement and fun guests experience inside Tropicana AC to guests outside on the boardwalk,” says Tony Rodio, the company’s President and CEO. “Projects like these provide us with the opportunity to create new experiences and further enhance the comfort of our guests,” he adds.
Also included in the proposal is the renovation of Tropicana AC’s 434 North Tower hotel rooms. These complete room renovations would offer a new modern design with new lighting and expansive bathrooms.
Additionally, 10,000 sq. feet of underutilized space will create four retail locations including one location at Pacific and Morris Avenues. Brand new lighting, banners, and an over-sized video monitor will enhance the street level project.
“These significant renovations would provide new retail businesses to both the Pacific Avenue and Boardwalk sides of Tropicana AC and change the Atlantic City landscape, reinforcing Tropicana’s ongoing commitment to contribute to the vibrant, high energy Atlantic City we know and love,” Rodio says. “In addition, the construction projects, if approved, would create various new employment opportunities including union construction jobs."
