SAN JUAN, Puerto Rico
Meet Puerto Rico's new "Escape the Meeting Blah!" campaign aims to reward meeting and incentive industry planners for booking groups at member hotels and resorts in Puerto Rico between April 1 and May 30, 2014.
Promotion bookings for groups of any size and meetings on any date will receive $15 per room night for their meeting in Puerto Rico if contract is signed during the promotion period. Also, meeting planners will be entered into a drawing to win one of five pre-paid $5,000 gift cards. In addition, as an extra incentive, meeting planners with confirmed bookings of 500 room nights or more, will be invited to a "knock-your-socks-off" rewards trip to Puerto Rico.
"We offer the requisite rooms, conference offerings, state-of-the-art technology and airlift that are necessary to compete," said Milton Segarra, President and CEO, Meet Puerto Rico. "We also offer a culture rich destination providing the total immersion that planners are seeking."
The campaign also includes a built-in charitable donation to The Ricky Martin Foundation - a group who advocates for the well-being of children around the globe in crucial areas such as education, health and social justice. The Foundation's principal project, People for Children, condemns child exploitation as a result of human trafficking and modern day slavery.
"We know that planners today want to provide experiential trips and to work with a destination active in corporate and social responsibility," said Segarra. "Escape the Meeting Blah! Campaign provides that platform with friendly competition, built in CSR, and substantial rewards all wrapped up in a destination that offers experiences groups are seeking for a successful meeting."
Close to 30 hotels and Destination Management Companies (DMC) are participating in this year's first promotion. Escape the Meeting Blah! campaign is valid for bookings with signed contracts dated April 1 to May 30, 2014.
This effort is the second Meet Puerto Rico branded promotion since its launch late last year. Meet Puerto Rico's 'Dial & Smile' campaign, a two-day selling event with hotel partners in November, produced 81 group bookings representing 48,258 room nights.
For more information on participating hotel properties, visit www.meetpuertorico.com.
