CHICAGO
The International Special Events Society (ISES) has released the results of its Global Business Survey, with over 75 percent of responders predicting strong growth during 2014/2015.
The survey, conducted during March 2014 across all 5,500 ISES members, consisting of event planners in the U.S., Canada, UK, Europe, Middle East, Africa and Australasia, shows the general level of business confidence being very high both in terms of projected Agency and Supplier sales growth and Direct Client Spending on events.
Key survey results:
- 78 percent of those surveyed expect business to grow during 2014/15.
- 18 percent expect business to remain the same.
- Of those expecting growth, 52 percent forecast more than 25 percent.
- 26 percent forecast more than 10 percent.
- 18 percent forecast more than 50 percent.
- 57 percent expect direct client spend on events to increase in 2014/15.
- 36 percent expect direct client spend on events in 2014/15 to remain the same.
With over 5,500 members in 50 chapters throughout the world, ISES has been a trusted partner in the global events industry for over 25 years.