WASHINGTON, D.C.
At ASAE’s 2014 Global Symposium in Washington, D.C., the ASAE Foundation released a new report entitled “Achieving Global Growth: Establishing & Maintaining Global Markets.”
The report kicks off a new series of research called the Association Global Management Series, which will examine strategies associations can employ to develop and sustain global growth outside the U.S. market.
The report outlines the factors and strategies of those associations that that are experiencing growth in international membership and revenue (referred to as “growers”), compared to those that have experienced stagnation or decline.
Here are key findings from the report:
- 62 percent of growers reported that international business was important or very important to the financial health of the organization.
- Almost twice as many growers have at least one board member from outside of North America.
- Growers are more than twice as likely to develop partnerships with international governments.
- Two-thirds of growers have at least one FTE at the association’s headquarters dedicated to international activities.
“We are really excited about this new multi-year research initiative because we have seen more associations proactively exploring the international market," said Susan Robertson, CAE, executive vice president of ASAE and president of the ASAE Foundation. "This research will provide them with tools and resources, so they can effectively explore and cultivate business ventures in emerging markets around the world.”
The next phase of the research will build on the initial report and examine strategies as well as define best practices utilized by international grower associations. The ASAE Foundation is working with the MCI Group, a global network of 50+ offices providing market development services and conference management, on this new research series.
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations.
