DALLAS
The International Association of Exhibitions and Events (IAEE) has updated its logo to include the tagline, "Exhibitions and Events Mean Business." This message replaces the elongated definition of the acronym in order to better communicate the value proposition IAEE offers the industry.
"The new design emphasizes the message we want to convey about the impact the exhibitions and events industry has on the overall business market," said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. "IAEE is engaging in multiple efforts to promote that 'Exhibitions and Events Mean Business,' making this the perfect time to refresh our logo."
This year, IAEE expanded on the work of its "Click Here First" campaign by communicating the value of face-to-face events to key audiences, such as businesses, marketers and related media outlets. Renamed "Exhibitions Mean Business," the campaign now includes targeted advocacy efforts as a means of driving education and awareness to policymakers and other business and economic stakeholders.
One such effort was Exhibitions Day, held on 16-17 June 2014 in Washington, D.C. Exhibitions Day was an industry-wide effort to engage policymakers on Capitol Hill and help them to understand the impact of select regulatory decisions, including visa regulations and government travel restrictions, on the exhibitions and events industry. More than 100 industry leaders across all sectors participated to help educate members of Congress on how "Exhibitions Mean Business."
To learn more about "Exhibitions Mean Business," visit www.exhibitionsmeanbusiness.org. For more information on Exhibitions Day, visit www.exhibitionsday.org.
More About IAEE
Debuting in 1928, IAEE provides value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth.
